ABOUT US

Purveyor of fine crafts. Discover a curated collection of exceptional British makers and support skills at risk.

FAQ

WHAT MAKES THE HAUD DIFFERENT?

All of the artists featured on our website receive support from us. From strategy to branding and direction, we lend a helping hand wherever needed to enable our makers to focus on making. We manage marketing, selling and promoting of their hand-crafted goods, to bring their work to a wide audience. Your support as a shopper helps to keep these crafts alive.

HOW DOES THE HAUD SUPPORT ENDANGERED CRAFTS?

It is crucial that we support and celebrate endangered crafts. By supporting makers to sell their crafts we hope to assist them in making a living from their work. Makers of critically endangered crafts can benefit from additional support from us; get in touch to find out more.

I'M A SHOPPER. CAN YOU HELP ME FIND SOMETHING SPECIAL?

We manage the entire process from the initial inquiry to the finished piece, including concepts, design, contracts and shipping. This support allows our makers to focus solely on the creative aspects of their work, and ensures that your vision is realised exactly as you intended. See our commission page for further details.

 

Have a unique vision? We can help.

We manage the entire process from the initial inquiry to the finished piece, including concepts, design, contracts and shipping. This support allows our makers to focus solely on the creative aspects of their work, and ensures that your vision is realised exactly as you intended.

I'M A MAKER. HOW CAN I WORK WITH YOU?

From strategy to branding and direction, we lend a helping hand wherever needed to enable you to focus on making. We manage the selling, marketing, and shipping of your goods, to raise your profile and bring your work to a wider audience. See our sell with us page to find out more.

Join The Haud. You lend your products, and we’ll share your story.

From strategy to branding and direction, we lend a helping hand wherever needed to enable you to focus on making. We manage the selling, marketing, and shipping of your goods, to raise your profile and bring your work to a wider audience. 

Focus on your craft and let us take care of the hard stuff. 

The Haud's curated collection is a celebration of British craftsmanship. It’s never been more important to support independent makers. Shopping with us supports our makers and ensures that these skills can be enjoyed by the next generation.

British craftsmanship is not just the process of creating something with human hands. It’s a precarious ecosystem of generational knowledge, dextrous skills and tradition. Your support directly helps our makers and ensures that these crafts remain alive.

ABOUT ME

Whenever I meet craftspeople at fairs or events, I often hear about the challenges they face – things like SEO, websites, and client management. It's clear that an extra set of hands is often needed, and that's what inspired me to start The Haud.

Over the years, I've published papers and contributed to books on customer experience, the future of retail, and brand strategy. I’ve also spent several years managing the team at Watts and Co., a historic maker of ceremonial garments, where I’ve worked on strategy, sales, client management, and branding. This role allowed me to work with a wide range of clients, from the Royal Household to costume directors, and gave me a true appreciation for endangered crafts.

Rosie

Founder of The Haud