Before The Haud, I spent years at Watts & Co, a heritage textile maker founded in 1874 that still produces ecclesiastical embroideries by hand in West London. I got to know the world of craft well: the skill, the knowledge passed down through generations, the pride people take in their work. I also got to know the problem. Brilliant makers were stuck on platforms built for volume, listed next to mass-produced alternatives, with nothing to explain why their work was different or why it cost what it did.
So I built The Haud to be both things at once: a shop and a magazine. The selling and the storytelling in the same place.
Every maker has a twenty-five minute call with me before they're accepted. The work has to be genuinely handmade, rooted in British craft tradition, and good enough to earn its place. That curation is the product.
We're launching small and growing quickly. A handful of founding makers to start with, more arriving every few weeks. Each one curated in by hand. You can meet the first three further down the page.
I started The Haud because I couldn't find what I was looking for: one place where the best of British craft was properly curated, properly explained, and properly sold. I'm building it myself, which is occasionally terrifying and mostly wonderful. Thank you for being here.
Cheerio for now,
Rosie x
