A curated marketplace for British craft, where the makers' stories are told alongside their work.
Before The Haud, I spent years at Watts & Co, a heritage textile maker founded in 1874 that still produces ecclesiastical embroideries by hand in West London. I got to know the world of craft well: the skill, the knowledge passed down through generations, the pride people take in their work. I also got to know the problem. Brilliant makers were stuck on platforms built for volume, listed next to mass-produced alternatives, with nothing to explain why their work was different or why it cost what it did.
So I built The Haud to be both things at once: a shop and a magazine. The selling and the storytelling in the same place.
craft skills in Britain are currently endangered, critically endangered, or at risk of disappearing within a generation. Heritage Crafts' Red List tracks them all: corn dolly making, oak swill basket weaving, hand paper marbling, hand quilting, rope making, broom making.
These aren't hobbies. They're knowledge passed down through generations. When the last practitioner stops, it's gone.
We stock work by makers practising some of these crafts. Every product page on The Haud tells you where the skill sits on the Red List.
Source: Heritage Crafts Red List of Endangered Crafts
The Haud is a curated marketplace. Makers apply, and not everyone is accepted. The work has to be genuinely handmade, rooted in British craft tradition, and good enough to earn its place here.
Many of the makers on The Haud have a story told here. Their craft, their process, the knowledge behind what they make. It's the difference between a product listing and a piece of culture.
A marketplace and a magazine. The selling and the storytelling in the same place.
There are no listing fees. Makers set their own prices, manage their own stock, and keep control of their work. We handle the selling, take a commission, and tell the story. It works because both sides are doing what they're actually good at.
Everything on The Haud is handmade by a named maker in Britain. You'll know who made it, where they work, what craft they practise, and whether that craft is at risk. It's a different way to shop.
Browse the collection →You apply, we review your work, and if it's right for The Haud, we'll list it with a proper editorial feature. No listing fees, no stock requirements. You make, we sell and tell the story.
Apply to sell →The Haud launches in May 2026 with 30 makers and a growing editorial archive of craft stories. If you're a journalist, buyer, or institution interested in British craft, we'd like to hear from you.
Get in touch →I started The Haud because I couldn't find what I was looking for: one place where the best of British craft was properly curated, properly explained, and properly sold. I'm building it myself, which is occasionally terrifying and mostly wonderful.
Thank you for being here.
Cheerio for now,
Rosie
